Overview

• At SXSW London, Ulvaeus revealed he is three-quarters finished writing a new musical with AI assistance.
• He described AI as a creative collaborator that offers fresh ideas but remains unreliable for lyrics.
• Ulvaeus pressed for AI music developers to pay royalties to original artists whose songs train their systems.
• The show builds on the £100 million-plus success of ABBA Voyage, which launched in 2022 through Pophouse Entertainment.
• He also confirmed that Pophouse is developing a virtual concert experience featuring the 1980s rock band Kiss.