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4w ago

BJP's 'Saugat-e-Modi' Eid Campaign Faces Political Backlash as Distribution Continues

The BJP defends its initiative to distribute 32 lakh Eid kits to underprivileged Muslims, while opposition leaders criticize it as a political maneuver ahead of elections.

‘Saugat-e-Modi’ kits featuring Prime Minister Narendra Modi’s photograph (Sourced)
Mumbai, India. Mar 27, 2025: Shiv Sena (UBT) party chief Uddhav Thackeray addressed the Media during the press conference at Shiv Sena Bhavan in the Dadar area of Mumbai. Mumbai, India. Mar 27, 2025. (Hindustan Times)
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Overview

  • The BJP's 'Saugat-e-Modi' initiative, launched on March 24, aims to distribute 32 lakh Eid kits, including 10 lakh in Uttar Pradesh, to underprivileged Muslim families by Eid-Ul-Fitr.
  • Each kit, valued at ₹800, contains food items like vermicelli, sugar, dates, and a salwar suit for women, presented as an Eid gift under Prime Minister Modi's leadership.
  • Opposition leaders, including Samajwadi Party MLA Abu Azmi and BSP chief Mayawati, accuse the BJP of using the initiative to secure Muslim votes ahead of the Bihar elections.
  • The BJP maintains that the campaign is a welfare initiative focused on communal harmony and supporting economically weaker sections during Ramadan, not a political strategy.
  • As of March 27, distribution efforts are ongoing near 10,000 mosques across India, with criticism centering on the timing and perceived lack of systemic solutions for minority issues.