Overview

• The BJP declared a total election expenditure of Rs 57.65 crore, allocating Rs 39.15 crore to general propaganda and Rs 18.5 crore to candidate campaigns.
• The Congress raised its spending to Rs 46.18 crore—up from Rs 27.67 crore in 2020—but failed to secure any seats in the assembly.
• The Aam Aadmi Party recorded its lowest outlay since 2020 at Rs 14.51 crore, with Rs 12.12 crore on party-wide efforts and Rs 2.39 crore on candidates.
• The BJP invested Rs 4.15 crore in Meta platform advertising, nearly triple AAP’s Rs 1.38 crore and six times Congress’s Rs 0.66 crore.
• An ADR analysis found winning BJP MLAs averaged Rs 24.68 lakh in constituency spending versus Rs 12.48 lakh for AAP victors.