Overview
- State president Nainar Nagendran on July 30 named 14 vice-presidents including Khushbu Sundar, appointed Kesava Vinayakan as general secretary (organisation) and reinstated K T Raghavan as division coordinator.
- Khushbu Sundar thanked Prime Minister Narendra Modi, Home Minister Amit Shah and state leaders before pledging to strengthen booth-level presence through door-to-door campaigns focused on South Chennai.
- Adopting a national BJP model, the state unit is blending celebrity recruits and veteran politicians to bolster its organizational structure in traditionally non-BJP constituencies.
- Sundar publicly invited TVK chief Vijay to align with the BJP and AIADMK in a bid to unify opposition votes against the ruling DMK.
- The leadership changes signal a reinvigorated push ahead of local elections as the party reinforces alliances and grassroots structures to improve electoral competitiveness.