Overview

• Party sources say a high‑level meeting at BJP headquarters, attended by JP Nadda and national general secretaries, approved the mass campaign to promote Indian‑made goods.
• RSS leadership has given a green signal after consultations that included inputs from economists, senior ministers, and Mohan Bhagwat, according to reports.
• Ground execution has been assigned to BJP and RSS cadres along with six Sangh‑affiliated organisations, with planned outreach to MSMEs, farmers, traders, and exporters.
• Sources indicate a national launch from Nagpur is under consideration, with insiders suggesting a rollout could precede the Bihar Assembly elections; no official date has been announced.
• The initiative is presented as a pushback to tariff measures by U.S. President Donald Trump, with allied groups discussing market diversification and support networks for local producers.