Overview

• The Atmanirbhar Bharat Sankalp Abhiyan will run from September 25 to December 25 across NDA-ruled states with district-to-mandal activities, shop logos in local languages, and a signature campaign using #Sankalp4AtmanirbharBharat.
• Guidance to party units includes Swadeshi-themed Puja pandals, stalls near festival venues, promotion of diyas over imported lighting for Diwali, and enlistment of local influencers.
• Prime Minister Narendra Modi used his August 31 Mann Ki Baat to urge people to buy Indian-made gifts, attire and decor for festivals and to "say with pride, this is swadeshi," framing Vocal for Local as the path to a developed India.
• In Madhya Pradesh, Chief Minister Mohan Yadav presided over an MoU between Jan Abhiyan Parishad and Swadeshi Jagran Manch at a Bhopal seminar focused on self-reliance through Swadeshi.
• Jan Abhiyan Parishad announced a Swadeshi Jagran Saptah from September 25 to October 2, with coverage situating the push against reports of a 50% tariff on Indian goods imposed by US President Donald Trump.