Overview

• The campaign runs from September 25 to December 25 with targets of more than 20,000 workshops, over 1,000 fairs and 500 Sankalp Rath to promote domestic products.
• At a rally in Banswara, Prime Minister Narendra Modi urged shopkeepers to post signs stating "The goods sold here are Swadeshi" and defined Swadeshi as items made in India regardless of brand origin.
• Gujarat BJP detailed a door-to-door effort with foot marches, youth and women conferences and certificates for retailers prioritising Swadeshi goods.
• Plans call for celebrity and social media influencer outreach and dedicated store sections clearly marked for Indian-made products.
• At the same Rajasthan event, Modi highlighted GST "savings" and inaugurated or launched projects worth over Rs 1.08 lakh crore, including the 2,800 MW Mahi-Banswara nuclear power project.