Overview

• The BJP Minority Morcha officially launched the 'Saugat-e-Modi' campaign on March 25, 2025, starting in Nizamuddin, Delhi.
• The campaign plans to distribute kits containing food, clothes, and festival essentials to 32 lakh underprivileged Muslim families across India.
• Each kit, costing Rs 500-600, includes gender-specific clothing, vermicelli, dates, dry fruits, sugar, and more.
• The initiative extends beyond Eid to other minority festivals like Good Friday, Easter, Nauruz, and Baisakhi to promote inclusivity.
• While some Muslim leaders have praised the effort, opposition figures like Aaditya Thackeray have criticized it as politically motivated.