Overview

• The 'Saugat-e-Modi' campaign, launched on March 25, 2025, distributes festive kits to 32 lakh underprivileged Muslims across India ahead of Eid.
• Each kit, costing Rs 500-600, includes festival-specific items such as food, clothing, and essentials tailored for Eid celebrations.
• 32,000 BJP Minority Morcha workers are collaborating with 32,000 mosques nationwide to ensure effective distribution of the kits.
• Religious leaders, including those from the Ajmer Dargah, have praised the campaign for fostering unity and inclusivity within the community.
• Critics, such as Aaditya Thackeray, have questioned the campaign's motives, labeling it as politically driven and hypocritical.