BJP Launches 'Saugat-e-Modi' Campaign to Distribute Eid Kits to 32 Lakh Underprivileged Muslims

The initiative, part of the BJP's minority outreach, aims to foster inclusivity and provide festive support, while drawing both praise and criticism.

The 'Saugat-e-Modi' campaign, launched on March 25, 2025, distributes festive kits to 32 lakh underprivileged Muslims across India ahead of Eid.
Each kit, costing Rs 500-600, includes festival-specific items such as food, clothing, and essentials tailored for Eid celebrations.
32,000 BJP Minority Morcha workers are collaborating with 32,000 mosques nationwide to ensure effective distribution of the kits.
Religious leaders, including those from the Ajmer Dargah, have praised the campaign for fostering unity and inclusivity within the community.
Critics, such as Aaditya Thackeray, have questioned the campaign's motives, labeling it as politically driven and hypocritical.