Overview
- State BJP president Rajeev Chandrasekhar announced the programme in Thiruvananthapuram and named state vice president Abdul Salam to lead it.
- Teams plan door-to-door visits, small meetings, dialogues with local community leaders and leaflet distribution across Muslim households.
- Party messaging will highlight central welfare and development schemes and challenge what the BJP calls misinformation from the CPI-M and Congress.
- Chandrasekhar said the initiative is "not political or for getting votes" and seeks to "demolish the lies" about the party's stance toward minorities.
- The rollout precedes the State Election Commission's expected schedule for nearly 1,200 local bodies in a state where the BJP lacks assembly seats but recently won Thrissur in the Lok Sabha.