Overview
- The BJP announced a full slate of state in-charges and co-in-charges on Wednesday, September 23, naming leaders for all 28 states and eight union territories with the appointments said to take immediate effect.
- A follow-up reshuffle on Thursday, September 24 reassigned national and state organisational secretaries by circular from national office in-charge Tarun Chugh to align on-the-ground cadres with the new in-charge structure.
- Six senior leaders were given dual state portfolios, increasing cross-state oversight; examples include Smriti Irani for Haryana and Chhattisgarh, Ram Madhav for Tamil Nadu and Uttarakhand, and Harish Dwivedi for Bihar and Karnataka.
- The party elevated its communication apparatus, making Anil Baluni coordinator of the communication department and Ashish Usha Agrawal convenor of the national media cell, moves that signal a push to centralise messaging and social media operations.
- The changes formalise a usual BJP practice of deploying prabharis to manage organisation-building and candidate work and are aimed at strengthening mobilisation and messaging in seven states with 2027 polls, including Uttar Pradesh, Uttarakhand, Punjab, Goa, Manipur, Gujarat and Himachal Pradesh.