Overview

• Paul Lee announced the launch at Bitcoin Asia 2025, confirming an immediate $40 million allocation to BTC.
• The company plans institutional custody and asset-management services centered on Bitcoin.
• Asia Strategy Partners is the largest shareholder and is expected to guide treasury operations and new product development.
• The move aligns Korea with regional corporate Bitcoin treasuries such as K Wave Media’s $1 billion plan and Metaplanet’s recent capital raises in Japan.
• South Korea’s Financial Services Commission is preparing an October bill for won-backed stablecoins and clearer digital-asset rules.