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Bitmine Puts $200 Million Into MrBeast’s Beast Industries, Set to Close Jan. 19

The stake links Bitmine’s Ethereum treasury to MrBeast’s planned DeFi-focused finance venture to reach younger users.

Overview

  • Beast Industries plans to explore incorporating decentralized finance in an upcoming financial services platform, according to CEO Jeff Housenbold.
  • MrBeast’s channels reach more than 450 million subscribers and about 5 billion monthly views, offering Bitmine access to Gen Z, Gen Alpha, and millennial audiences.
  • Bitmine remains the largest corporate holder of ether with just over 4 million ETH disclosed (reported in the 4.07–4.17 million range) and told investors staking could generate more than $400 million in annual pre-tax income.
  • A prior trademark filing for "MrBeast Financial" referenced crypto exchange, payments, and lending services, suggesting the direction of the planned platform.
  • Coverage notes reported participation from firms such as ARK Invest, Kraken, and Fundstrat, while Bitmine also faces a pending vote on increasing authorized shares that could influence future financing flexibility.