Bitburger Returns as Official Beer Sponsor of the German Football Association

After a six-year hiatus, Bitburger will resume its partnership with the DFB starting April 2025, supporting both men's and women's national teams equally.

• Bitburger previously held a sponsorship agreement with the DFB from 1992 to 2018 before ending the partnership in 2017 due to a strategic shift.
• The renewed sponsorship will begin in April 2025, marking Bitburger's return as the official beer partner of the DFB.
• Both the men's and women's national football teams will receive equal support under the new agreement.
• Financial details of the sponsorship deal have not been disclosed, though Bitburger's prior agreement reportedly involved payments of around €10 million annually.
• Bitburger last collaborated with the DFB during the 2018 FIFA World Cup before stepping away from the partnership.

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