Overview

• Bitburger previously held a sponsorship agreement with the DFB from 1992 to 2018 before ending the partnership in 2017 due to a strategic shift.
• The renewed sponsorship will begin in April 2025, marking Bitburger's return as the official beer partner of the DFB.
• Both the men's and women's national football teams will receive equal support under the new agreement.
• Financial details of the sponsorship deal have not been disclosed, though Bitburger's prior agreement reportedly involved payments of around €10 million annually.
• Bitburger last collaborated with the DFB during the 2018 FIFA World Cup before stepping away from the partnership.