Overview
- West Midlands Fire Service escalated from 10 crews to more than 75 personnel with 14 engines, three hydraulic platforms, drones and specialist units.
- The blaze involves the entirety of a brick-built factory measuring roughly 100 metres by 40 metres on Seeleys Road in the Tyseley Industrial Estate.
- Authorities urged the public to avoid the area and advised nearby residents to keep doors and windows shut due to heavy smoke.
- Witnesses described thick black plumes visible across the city and reported popping or explosion-like noises from the site.
- The cause has not been confirmed, and officials say the incident is likely to remain active for an extended period.