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Birkenstock Raises 2025 Sales Outlook, Buys Dresden Plant to Boost Capacity

Investors welcomed the higher revenue targets, with shares rising in premarket trading.

Overview

  • The company now targets at least €2.09 billion in fiscal 2025 revenue, implying 17.5% growth in constant currency.
  • Fourth-quarter sales are projected at a minimum of €520 million, up 14% on a reported basis and 18% in constant currency.
  • Adjusted EBITDA margin guidance of 31.3% to 31.8% was reaffirmed despite foreign-exchange headwinds.
  • Birkenstock signed a deal to acquire a production and logistics site near Dresden for €18 million, with closing expected later this year and operations slated by the end of fiscal 2027.
  • Management is pursuing additional EU factory purchases and has taken price actions to offset tariffs and supply-chain costs.