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Birkenstock Announces Global Price Increase to Offset U.S. Tariffs

The German footwear company leverages its European production advantage to address trade tensions and raises full-year growth targets following strong financial results.

Overview

  • Birkenstock will implement a low single-digit global price increase to fully offset the impact of the current 10% U.S. import tariff on EU goods.
  • The company’s Europe-based supply chain, sourcing 100% of production and 96% of materials from Europe, minimizes exposure to Asian tariffs.
  • Q2 fiscal 2024/25 results showed 19% revenue growth to €574 million and a 47% profit increase to €105 million, prompting an upward revision of annual financial targets.
  • Full-year revenue growth is now projected at the upper end of 15–17%, with adjusted EBITDA margin expected to reach 31.3–31.8%.
  • Birkenstock shares rose approximately 5% in pre-market trading, reflecting investor confidence in the company’s strategy and market resilience.