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Bird Announces Major Rebrand and Aggressive Pricing Strategy to Challenge Twilio

The Dutch cloud communications firm, formerly known as MessageBird, has rebranded to Bird and slashed prices, aiming to disrupt the market and potentially explore a Twilio acquisition.

Overview

  • Bird, previously MessageBird, has rebranded and introduced significant price cuts to compete with Twilio.
  • The company announced a 90% discount on SMS services and a range of price reductions across other communication channels.
  • Bird's CEO, Robert Vis, emphasizes the shift towards providing value through channel utility rather than just access, leveraging AI to change the game.
  • Bird is considering an IPO on the Euronext stock exchange in 2024 or 2025, following a successful $800 million fundraising round in 2021.
  • The firm is also exploring a potential acquisition of Twilio, amidst Twilio facing pressure from activist investors and a recent CEO change.