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Bipartisan American Privacy Rights Act of 2024 Unveiled

The proposed legislation aims to establish a national data privacy standard, preempting state laws and allowing consumers to control their personal information.

  • The American Privacy Rights Act of 2024 seeks to provide comprehensive data privacy protections across the U.S., addressing long-standing gaps in federal law.
  • The bill would enable consumers to opt out of targeted advertising and data transfers, and require companies to be transparent about data use.
  • State laws would be preempted by the federal legislation, aiming to create a uniform standard that surpasses existing state protections.
  • Consumers could seek financial damages for violations of their privacy rights under the new bill, which also has bipartisan and bicameral support.
  • The legislation is currently a discussion draft, open to changes, as Congress faces pressure to act on tech issues ahead of the election.
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