Overview

• The American Privacy Rights Act of 2024 seeks to provide comprehensive data privacy protections across the U.S., addressing long-standing gaps in federal law.
• The bill would enable consumers to opt out of targeted advertising and data transfers, and require companies to be transparent about data use.
• State laws would be preempted by the federal legislation, aiming to create a uniform standard that surpasses existing state protections.
• Consumers could seek financial damages for violations of their privacy rights under the new bill, which also has bipartisan and bicameral support.
• The legislation is currently a discussion draft, open to changes, as Congress faces pressure to act on tech issues ahead of the election.