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Biography Uncovers Gwyneth Paltrow’s Dual Rise and Goop’s Chaotic Culture

Drawing on interviews with over 200 insiders, the book reveals how Paltrow harnessed controversies to build a $250 million wellness empire

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Gwyneth Paltrow is described as having a “capricious and indirect” leadership style at the company

Overview

  • Amy Odell’s Gwyneth: The Biography, released July 2025, is based on more than 200 interviews without direct access to Paltrow or her close circle
  • The book divides Paltrow’s journey into two eras: her ’90s Hollywood stardom, including an Oscar win at age 26, and her pivot to wellness entrepreneurship with Goop
  • Goop’s high-profile products such as a $66 jade vaginal egg and a $75 “This Smells Like My Vagina” candle drew mockery but sold out quickly and resulted in a $145,000 fine for unsubstantiated health claims
  • Former employees recount a noxious, chaotic office culture at Goop, citing at least 140 departures over two years, strict email protocols and public Slack reprimands
  • Odell highlights Paltrow’s skillful image management, from orchestrating viral app campaigns to clashing with Condé Nast over fact-checking standards