Overview

• When users search for “Chrome” in Bing using Edge on Windows 11, a comparison card places Edge as the winner and labels it “Microsoft recommended.”
• The card highlights a built‑in VPN, AI personalization, and Microsoft Rewards, using blue ticks for Edge and greying out Chrome.
• The placement sits above normal results with quick links to popular sites, and proceeding to Google’s page can trigger an Edge banner that pushes the Chrome download lower.
• Reporters observed the ad while signed in to a Microsoft account on Windows 11 version 24H2 with a Microsoft 365 subscription, indicating the experience may be targeted and not universal.
• Microsoft’s security pitch accompanies the promotion, though cited tests show only a marginal Edge advantage in phishing protection and new research flags infostealers targeting both Chrome and Edge.