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Bindi Irwin Grapples With Robert Irwin’s Thirst Trap Status

Bindi says shirtless campaigns have drawn intense fan attention that Robert channels into his wildlife conservation message

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Bindi Irwin says she often feels like a second mother to her younger brother Robert Irwin.
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Overview

  • On the Not Gonna Lie with Kylie Kelce podcast, Bindi Irwin described her brother’s Bonds underwear ads and shirtless Dancing with the Stars announcement as “rough” to see.
  • She said she sometimes feels scared by the intense fan attention his thirst trap imagery generates.
  • Robert Irwin revealed he is limiting direct messages after receiving a flood of social media inquiries and admirers.
  • He partnered with Bonds in April for a shirtless underwear campaign and announced his Dancing with the Stars season 34 participation shirtless in May.
  • The Irwin family is using Robert’s increased visibility to draw new supporters to Wildlife Warriors and conservation programs at the Australia Zoo.