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5h ago

Binance Debuts 'Meme Rush' as PayPay Takes 40% Stake in Binance Japan

The wallet-only rollout channels verified users through a staged launch model designed to curb bot-driven surges.

Binance Wallet launches Meme Rush platform for non-custodial wallet users
Binance wallet launches meme rush for early access to meme tokens

Overview

  • Meme Rush is live in the Binance Wallet under the Markets tab’s Binance Wallet Exclusive section with mandatory identity verification for all participants.
  • The program issues temporary non-transferable tokens, locks them during project migration, then releases tradable assets with liquidity support on decentralized exchanges.
  • Projects are tracked on a new Binance Migrated Tokens Ranking, with possible promotion to Binance Alpha subject to Binance’s sole discretion.
  • Binance stresses that early access is not investment advice and warns that featured meme tokens are speculative and can be highly volatile.
  • Separately in Japan, PayPay acquired a 40% stake in Binance Japan and the companies plan to integrate the PayPay Money app to enable direct crypto purchases.