Bimbo Bakeries Defies FDA Over Sesame Labeling Warning

The bakery giant insists its labeling approach protects consumers despite FDA's misbranding concerns.

Bimbo Bakeries USA, which includes brands like Sara Lee and Entenmann’s, is resisting an FDA warning about its sesame labeling.
The FDA claims Bimbo's products are misbranded because they list sesame as an ingredient even when it's not present.
Bimbo argues that consistent labeling is necessary to prevent allergic reactions and maintains it follows a conservative approach.
The controversy arises from a 2023 law requiring sesame labeling, which Bimbo and others have addressed by adding sesame to products.
Food safety advocates criticize the practice, stating it limits choices for consumers with sesame allergies, while the FDA considers potential actions.