Overview

• A weeklong eBay auction ended July 15 with 175 bids from 42 bidders, culminating in a $245,300 sale.
• The transaction transferred ownership of Fyre Festival’s trademarks, intellectual property, social media accounts and domain names.
• The identity of the winning bidder has not been revealed, leaving the brand’s next chapter undetermined.
• McFarland livestreamed the auction’s close and lamented the low final bid, saying “Damn. This sucks, it’s so low.”
• The sale follows the indefinite postponement of a planned 2025 sequel in Mexico after organizers failed to secure permits.