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Billy McFarland Re-Lists Fyre Festival IP on eBay After Major Deal Collapses

He opened bidding at one cent to offload the embattled festival’s remaining live-event rights after a major private sale collapsed.

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Overview

  • The eBay listing offers the festival’s trademarked name, domains, official social media accounts, marketing assets, artist and talent relationships, and an option to host a Caribbean festival.
  • Streaming rights for Fyre Festival were sold in April to documentary filmmaker Shawn Rech, who intends to launch FYRE Music Streaming with that portion of the IP.
  • Over 100 bids have driven the auction price past $200,500 as of July 9, with the sale set to end on July 14.
  • A previous seven-figure private agreement for the complete brand package fell through in early July, prompting McFarland’s decision to publicly auction the remaining IP.
  • Skepticism persists among industry observers given the brand’s notorious 2017 failure and McFarland’s wire fraud conviction, raising doubts about any revival efforts.