Overview

• The eBay listing offers the festival’s trademarked name, domains, official social media accounts, marketing assets, artist and talent relationships, and an option to host a Caribbean festival.
• Streaming rights for Fyre Festival were sold in April to documentary filmmaker Shawn Rech, who intends to launch FYRE Music Streaming with that portion of the IP.
• Over 100 bids have driven the auction price past $200,500 as of July 9, with the sale set to end on July 14.
• A previous seven-figure private agreement for the complete brand package fell through in early July, prompting McFarland’s decision to publicly auction the remaining IP.
• Skepticism persists among industry observers given the brand’s notorious 2017 failure and McFarland’s wire fraud conviction, raising doubts about any revival efforts.