Overview

• Billy McFarland announced the sale of the Fyre Festival brand, including trademarks, intellectual property, digital assets, and media reach.
• The decision follows the indefinite postponement of Fyre Festival 2, originally planned for May 2025 in Mexico, after venue disputes and permit issues.
• McFarland stated that the brand has grown beyond his ability to manage and requires a team with the experience and infrastructure to execute its vision.
• Several Caribbean destinations have expressed interest in hosting the event, though no new location or date has been confirmed.
• The sale is part of McFarland's broader effort to rebuild trust and continue paying restitution to those impacted by the 2017 festival's failure.