Overview

• Buffalo unveiled the all-white set on Sunday Night Football against the Patriots, coordinating a stadium-wide white-out with fans and towel giveaways.
• Team materials describe the look as “Cold Front,” positioning it as a civic expression of Buffalo’s cold-weather DNA.
• Design elements include frosted silver numbers, a crystalline silver charging-buffalo on the helmet and sleeves, icy textures on the neckline and shoulders, and “Bills Mafia” collar branding.
• The uniforms are part of Nike’s new Rivalries series worn in intra-divisional games, with the Bills following the Cardinals and Dolphins as the third team to debut in 2025.
• USA TODAY reports the Rivalries option enters each team’s alternate rotation for three seasons after debut, with 2025 featuring the AFC East and NFC West.
• Buffalo fell 23–20 to New England in the debut, which was nationally televised.