Overview

• Buffalo wore the alternate on Oct. 5 against the Patriots on Sunday Night Football, promoting a head‑to‑toe white‑out at Highmark Stadium.
• Created with Nike over roughly two years, the look features frosted silver accents, snow‑inspired textures and a silvery charging buffalo outlined in cool blue.
• Team messaging calls the design “the city’s DNA stitched into fabric” and says every trace of red was removed to capture a Buffalo winter.
• The Bills’ set is part of the 2025 Rivalries rollout for the AFC East and NFC West, slated for one divisional game this season before a three‑year alternate rotation.
• Reporting indicates the debut coincides with the team’s final season at its current stadium and a plan to also wear a classic throwback and a 1990s red‑helmet tribute.