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Bills Call Full-Stadium White Out for SNF as 'Cold Front' Uniform Debuts

Coordinated giveaways and limited-run merchandise aim to turn Highmark Stadium into a unified home-field spectacle.

Overview

  • Buffalo has asked fans to wear white for the Week 5 Sunday Night Football divisional game against the Patriots on October 5 at Highmark Stadium.
  • The Bills will debut their all-white Cold Front Rivalries uniform for the first time as part of the league’s alternate-uniform slate.
  • Wegmans will hand out white rally towels at entry and sell limited Rivalries apparel and an exclusive "Bring the Storm" ice cream flavor in select regional stores.
  • Buffalo enters the matchup 4-0 as one of two remaining undefeated teams, averaging 404 yards and 33.3 points per game behind a high-powered offense.
  • Design features include a metallic-flake white helmet, frosty metallic numerals with royal-blue outlines, a redesigned blue-trimmed center stripe, and a concealed "Bills Mafia" stitch inside the jersey.