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Bills Bring Back 1990s Red Helmets for Christmas Day Rematch With Broncos

The throwback helmets tap nostalgia to boost attention for a national Christmas Day rematch following last season’s overtime playoff loss.

Overview

  • The Bills confirmed the red-helmet plan in a team post on Tuesday, August 25, saying the helmets will be worn with white jerseys, white pants and red socks for the Dec. 25 Week 15 game at Empower Stadium in Denver.
  • The Christmas Day game is scheduled as a prime-time Week 15 national telecast with a reported 4:30 p.m. kickoff from Empower Stadium.
  • The matchup doubles as a rematch of last season’s AFC Divisional Game, when the Broncos beat the Bills 33-30 in overtime, giving the game added competitive and narrative stakes.
  • Fans and reporters reacted enthusiastically on social media to the throwback look and produced viral comparisons between quarterback Josh Allen’s red helmet and a red Pizza Hut hat he wore in an earlier promotion.
  • The red helmet returns connect to Buffalo’s identity from 1984–2010 and form part of a wider alternate-uniform rollout this season that includes the team’s Nickel City and Rivalries sets aimed at driving fan interest and TV engagement.