Overview
- Manager magazin reports that L Catterton has held exclusive talks with Hyrox's founders for more than a year and that Jeffrey Katzenberg has also expressed interest, with no deal announced.
- The exclusive reporting says the valuation under discussion is lower than earlier public figures and that proposed deal terms are complex and unresolved.
- Hyrox was founded in Hamburg by Moritz Fürste and Christian Tötzke and has grown into a global fitness-event business driven by social media, with roughly 1.8 million participants and reported revenue above €100 million this year.
- L Catterton is linked to Bernard Arnault's LVMH group and Katzenberg is a high‑profile media executive, meaning potential buyers combine deep consumer capital and entertainment networks rather than being typical industry acquirers.
- Next steps hinge on formal offers or confirmations; a sale could bring fresh capital for faster global expansion and media tie‑ups while changing founder ownership and the company’s growth strategy.