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Billie Eilish's 'Hit Me Hard and Soft' Achieves Career-Best Chart Performance

Eilish's third album debuts at No. 2 on Billboard 200 with record-breaking sales, just behind Taylor Swift's 'The Tortured Poets Department'.

  • 'Hit Me Hard and Soft' earns 339,000 equivalent album units, marking Eilish's highest week on the charts.
  • The album's 191,000 traditional sales include 90,000 vinyl sales, both career peaks for Eilish.
  • Eilish's previous albums, 'When We All Fall Asleep' and 'Happier Than Ever', debuted at No. 1.
  • Taylor Swift's 'The Tortured Poets Department' holds the top spot for the fifth consecutive week with 378,000 units.
  • Eilish will support her new album with a world tour starting in September.
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