Overview

• 'Hit Me Hard and Soft' earns 339,000 equivalent album units, marking Eilish's highest week on the charts.
• The album's 191,000 traditional sales include 90,000 vinyl sales, both career peaks for Eilish.
• Eilish's previous albums, 'When We All Fall Asleep' and 'Happier Than Ever', debuted at No. 1.
• Taylor Swift's 'The Tortured Poets Department' holds the top spot for the fifth consecutive week with 378,000 units.
• Eilish will support her new album with a world tour starting in September.