Overview

• On July 17 the singer mandated that every food vendor at London’s O2 Arena drop animal products for her Hit Me Hard And Soft Tour show.
• The plant-based menu ranged from peri-peri halloumi wraps to chipotle tacos and pancakes at premium ticket prices.
• Fans encountered a pre-show veganism film alongside an on-site Eco Village designed to spotlight climate action and sustainable tour operations.
• Many praised the environmental messaging, but some concertgoers criticized the limited food variety after paying over £70 for tickets.
• Eilish plans to extend the vegan policy to her upcoming four-night run at Manchester’s Co-op Live, where the venue will mirror the plant-based offerings.