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Billie Eilish Debuts 'Your Turn II' Fragrance With Direct-to-Consumer Launch

A direct-to-consumer debut sets up a Spring 2026 rollout to Ulta Beauty under Parlux's distribution.

Overview

  • The fragrance is available exclusively on BillieEilishFragrances.com starting Nov. 20, priced at $90 for 3.4 oz, with 1.7 oz ($80), 1 oz ($70) and a 0.34 oz travel spray ($30).
  • A wider rollout to Ulta Beauty and select international retailers is slated for Spring 2026 under Parlux’s distribution.
  • The woody–fruity composition opens with pimento berry and mirabelle plum, moves to fig nectar, black tea and vanilla orchid, and finishes with vetiver and cedarwood.
  • The bottle reimagines the stacked-dice design in a soft-touch matte finish with subtly embossed pips to emphasize tactility.
  • Eilish led the creation with Parlux and characterizes the scent as layered and mysterious, while the line maintains vegan, paraben-free and PETA cruelty-free standards with cartons printed using renewable wind energy.