Billie Eilish Debuts Third Fragrance 'Your Turn,' Inspired by Dice
The Grammy-winning artist's latest perfume combines warm and fresh notes, featuring sustainable packaging and a unique dice-shaped bottle.
- Billie Eilish has launched her third fragrance, 'Your Turn,' now available on her website and set to roll out to Ulta Beauty later this month.
- The scent features a blend of fresh ginger, velvet peach skin, jasmine, coconut water, and Australian sandalwood, offering a versatile option for any season or time of day.
- 'Your Turn' is packaged in a refillable, dice-shaped bottle inspired by Eilish's personal collection, with cartons made from 100% renewable wind energy.
- The fragrance is vegan, cruelty-free, and paraben-free, reflecting Eilish's commitment to sustainable and ethical practices in her products.
- Industry sources project 'Your Turn' to achieve significant success, with potential sales reaching $100 million in its first year.