Billie Eilish Announces Third Album 'Hit Me Hard and Soft' for May 17 Release

The album promises a diverse yet cohesive collection of songs, aiming to hit listeners hard and soft both lyrically and sonically.

Billie Eilish officially announced her third album, 'Hit Me Hard and Soft,' set to release on May 17, joining a list of prominent artists releasing albums this year.
The album is described as Eilish's 'most daring body of work to date,' blending genres and defying trends with a collection of songs meant to be listened to in its entirety.
Eilish expressed her excitement and pride for the album, which she and her brother, Finneas, have worked on, emphasizing a desire for fans to experience the album 'all at once.'
In response to industry practices, Eilish is releasing the album with eco-friendly packaging, including a 100% recycled vinyl variant, and criticized the trend of releasing multiple vinyl packages for sales.
Eilish's approach to her platform and fame includes engaging with fans in unique ways, such as temporarily adding all her Instagram followers to her 'Close Friends' list, and speaking out on issues like climate change and overconsumption in the music industry.