Overview

• Billie Eilish's new album, 'Hit Me Hard and Soft,' has performed strongly on streaming platforms since its release.
• Taylor Swift's 'The Tortured Poets Department' remains a dominant force, bolstered by new editions and remixes.
• Projections suggest Swift's album will retain the No. 1 spot, with Eilish likely debuting at No. 2.
• Both artists have engaged in strategies involving multiple album versions to boost sales.
• The competition has intensified fan rivalries, especially after Eilish's comments on vinyl packaging.