Overview
- The Billie Eilish & Finneas Collection went on sale Wednesday and is available online, in John Hardy boutiques and at select retailers including Nordstrom with prices ranging from $195 to $2,400.
- The range is split into two lines that reflect the siblings' contrasting tastes: Wildflower features delicate sterling silver floral pieces set with lab‑grown diamonds and Screwball offers chunkier, industrial‑inspired chains and hardware.
- Billie and Finneas worked directly with John Hardy’s New York and Bali design teams under creative chairman Reed Krakoff and were involved from concept through production.
- Sustainability is central to the release, with the house emphasizing reclaimed metals, more than 99% reclaimed sterling silver in styles, lab‑grown diamonds, and production in facilities powered by renewable energy.
- John Hardy sees the collaboration as part of a strategy to reach younger consumers and grow wholesale and direct sales, and the campaign shot by Trey Laird uses Super‑8, floral and shadow imagery to underline the collection’s dual aesthetic.