Overview
- Billboard and Telemundo announced the recognition on Oct. 9, confirming the presentation during the 2025 Billboard Latin Music Awards at 8 p.m. ET from Miami’s James L. Knight Center, airing on Telemundo and streaming on Peacock.
- The designation is based on cumulative performance on Billboard’s Top Latin Albums and Hot Latin Songs charts from January 2000 through December 2024.
- Bad Bunny’s totals include 14 No. 1s on Hot Latin Songs, eight No. 1 titles on Top Latin Albums, and a record 89 Hot Latin Songs Top 10 entries; his album YHLQMDLG led Top Latin Albums for 70 weeks.
- Billboard notes his broader chart impact with four consecutive Billboard 200 No. 1 albums from 2020 to 2025, plus being Billboard’s top Latin artist for 2020–2024 and top overall artist in 2022.
- Billboard also published a top 10 for the century led by Bad Bunny and followed by Romeo Santos, Daddy Yankee, Enrique Iglesias, Marco Antonio Solís, J Balvin, Shakira, Aventura, Juanes and Ozuna.