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Billboard Names Bad Bunny the Most Important Latin Artist of the 21st Century

The ranking reflects cumulative Latin Albums plus Hot Latin Songs chart results from 2000 to 2024.

Overview

  • Billboard credits him with 14 No. 1 hits on Hot Latin Songs, eight No. 1 albums on Top Latin Albums, and a record 89 Hot Latin Songs top-10 entries.
  • Despite first appearing on Billboard’s rankings in 2016, with his first official entry in 2018, his rapid ascent since then propelled him to the century’s top spot.
  • His album YHLQMDLG led the Top Latin Albums chart for 70 weeks between 2021 and 2022, the longest run for a Latin album.
  • He finished as Billboard’s top Latino artist for five straight years from 2020 to 2024 and was the overall No. 1 artist across all genres in 2022.
  • His 31-show 2024 residency in Puerto Rico and his confirmed 2026 Super Bowl halftime slot are cited as markers of his global reach.