Bill Murray Shares His Yahoo Email in Interactive Super Bowl Ad

Yahoo's first Super Bowl ad in 23 years features Bill Murray inviting viewers to email him, sparking a unique interactive storytelling experience.

Bill Murray stars in a 15-second Yahoo Super Bowl ad where he shares his email address, [email protected], with viewers.
The ad encourages audiences to email Murray, initiating a humorous and evolving narrative through email exchanges.
Yahoo's campaign integrates live-streams on Yahoo.com and Yahoo Sports, as well as social media activations with influencers to engage users during the game.
This marks Yahoo's return to Super Bowl advertising after 23 years, coinciding with the company's 30th anniversary celebration.
Yahoo's CEO described the campaign as combining Murray's improvisational storytelling with email's simplicity to create an original and unexpected experience.