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Bill Gates Bets Big on Bud Light Comeback After Backlash Over Transgender Partnership

  • Bill Gates purchased nearly $100 million in Anheuser-Busch shares as the company struggles with slumping Bud Light sales.
  • Bud Light faced conservative backlash after partnering with a transgender influencer, causing it to lose its #1 sales spot to rival Modelo.
  • Anheuser-Busch announced layoffs and its stock price has declined, but Gates' investment signals confidence in a rebound.
  • To win back customers, Bud Light aims new ads at its core demographic of football fans and mainstream American culture.
  • Gates also holds major investments in AB InBev competitors Heineken and Heineken Holding.
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