Bill Gates Bets Big on Bud Light Comeback After Backlash Over Transgender Partnership
- Bill Gates purchased nearly $100 million in Anheuser-Busch shares as the company struggles with slumping Bud Light sales.
- Bud Light faced conservative backlash after partnering with a transgender influencer, causing it to lose its #1 sales spot to rival Modelo.
- Anheuser-Busch announced layoffs and its stock price has declined, but Gates' investment signals confidence in a rebound.
- To win back customers, Bud Light aims new ads at its core demographic of football fans and mainstream American culture.
- Gates also holds major investments in AB InBev competitors Heineken and Heineken Holding.