Overview

• Public records show TCE Rights Management LLC filed the application on August 25, according to multiple reports.
• Filings identify Jordon Hudson as the company’s CEO and manager, with the company tied to Bill Belichick.
• The trademark covers planned use on jewelry and key chains, as reported by Darren Rovell and noted by trademark attorneys.
• The move follows a series of Belichick-related applications this year, including Chapel Bill, The Belichick Way, Belestrator, Trail of Salty Tears, and No Days Off.
• UNC previously denied reports that Hudson was banned from football facilities, a backdrop to ongoing scrutiny of the couple’s public profile.