Bill Belichick Embraces Social Media to Recruit for UNC Football

The legendary NFL coach begins his new role at UNC, leveraging Instagram to connect with transfer portal players and potential recruits.

Bill Belichick, 72, was announced as the new head football coach at the University of North Carolina on December 12, marking his first college coaching role.
Belichick revealed on ESPN's 'Pat McAfee Show' that he is using Instagram to engage with players in the transfer portal and recruit talent for UNC's football program.
The Hall of Fame coach has scheduled major recruiting weekends on January 4 and 11 to host potential players on campus in Chapel Hill.
Belichick’s active social media presence includes a lighthearted Christmas post asking for 'great players' and support from UNC alumni and fans.
His 24-year-old girlfriend, Jordon Hudson, has been a visible and supportive figure during this career transition, often sharing updates about their life together on Instagram.