Overview

• Jordon Hudson, 24, has taken over the management of Bill Belichick's brand as CEO of Belichick Inc., overseeing trademarks and media ventures.
• Critics have labeled Hudson's approach as 'amateur,' citing her lack of experience and allegations of controlling behavior in business dealings.
• Belichick defended Hudson's actions during a CBS Sunday Morning interview controversy, describing her as 'doing her job' to maintain focus on his book promotion.
• Reports claim Hudson demanded roles in projects like NFL Films' 'Hard Knocks' and a Dunkin’ Donuts Super Bowl commercial, sparking further backlash.
• Belichick's children reportedly have mixed feelings about his relationship with Hudson but hope it proves to be a positive choice for him.