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Bilibili Beats Q3 Forecasts on Ads Strength and Record Engagement; Shares Rise Pre-Market

Stronger advertising tied to record user time pushed results past forecasts.

Overview

  • Revenue rose 5% year over year to $1.08 billion (7.69 billion yuan), topping the $1.07 billion consensus.
  • Adjusted earnings per ADS reached $0.25, more than double the $0.12 analyst estimate.
  • User metrics strengthened with daily active users up 9% to 117.3 million, monthly users up 8% to 376 million, and average daily usage hitting a record 112 minutes.
  • Advertising revenue grew 23% to $361.0 million, value‑added services rose 7% to $424.6 million, mobile gaming fell 17% to $212.2 million, and IP derivatives increased 3% to $81.8 million.
  • Gross margin expanded to 36.7% for a 13th straight quarter, operating cash flow reached $283.2 million, cash and equivalents stood at $3.30 billion, and the stock traded up about 3.9% pre‑market to $28.25.