Overview
- BILD published a fresh set of weekly horoscopes for the week of September 7–13 on Monday and continues to run its prior weeklies for August 31–September 6.
- BILD’s weekly items use a three-part format — love and friends, work and finances, fitness and feeling — and repeatedly invite readers to get more personal predictions from BILD‑branded AI tools called Hey_ and the Cosma persona.
- TAG24 published free, sign-specific daily horoscopes for September 6 and 7 and rolled out weekly horoscopes for September 7–13 to maintain broad, no‑pay audience reach.
- Across both outlets the practical advice centers on relationships, potential new financial opportunities, and self‑care or fitness changes, reflecting the routine advisory function of these pieces.
- The coverage highlights two editorial strategies: BILD uses AI‑driven personalization to commercialize reader engagement while TAG24 prioritizes free, frequent horoscopes to maximize audience access.