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Bigg Boss 19 Contestants Allege Saiyaara’s Viral Theatre Reactions Were a PR Stunt

The televised exchange intensifies scrutiny of influencer-driven film promotion.

Overview

  • On a recent Bigg Boss 19 episode, Ashnoor Kaur and Mridul Tiwari claimed influencers were asked or paid to stage emotional reactions in theatres for Saiyaara.
  • Clips of their on-air conversation circulated widely on social media as users weighed in on the authenticity of the viral theatre videos.
  • Saiyaara producer and YRF CEO Akshaye Widhani had earlier rejected accusations of planted audiences, saying the reactions were genuine and organic.
  • As of the latest reports, the film’s makers had not issued a fresh response to the Bigg Boss allegations.
  • Released in July, the film drew extensive attention online with videos of viewers crying or cheering in cinemas that helped fuel its buzz.