Overview

• The proposal would form Big Ten Enterprises to house media rights, sponsorships and other revenue, while scheduling, officiating and championships stay with the conference office.
• Plans under discussion include immediate, tiered upfront distributions projected to reach at least nine figures per school, with larger brands expected to receive more.
• Three investor candidates are being considered and league sources say a decision is targeted in the coming weeks, though nothing is imminent or guaranteed.
• Ohio State and Michigan are among programs still in active talks as the conference seeks unanimous backing before bringing any plan to a vote.
• A Big Ten spokesperson confirmed an ongoing, year-long review of partnerships, and sources cite added financial pressure from athlete revenue sharing as a key driver.